"Between me and the life there is a mist of words always." (Oscar Wilde)

Who Uses The Corporate Word?


  • marketing managers → product profiles, spec sheets
  • publicity departments → campaign materials, promotional pieces
  • advertising companies → radio, television, print and Web copy
  • small business owners → profiles, website content, publicity materials  
  • CEOs and business leaders → speeches, presentations, reports
  • educational publishers → classroom materials, teacher manuals
  • universities → reports, alumni news, website content, press releases