"Between me and the life there is a mist of words always." (Oscar Wilde)

Word Tip Archived Item

WORD TIP: Let’s Kill Redundancy Dead!

Redundancy, or the art of repeating oneself, has the potential to turn a serious message into silliness.

Example:  This is a true fact - our printer prints faster than the competition's.

Comment: We are very glad this company is not telling a false fact!

 

Redundancy typically occurs because you are trying to stress a point. Usually, the word being stressed can and should stand on its own.

Example: The company's latest software program is a new innovation that will ...     

Comment: If it is an innovation - it must be new!

 

   Tip:

Avoid over-emphasizing words that already mean what they say.