Word Tip Archived Item
WORD TIP: Let’s Kill Redundancy Dead!
Redundancy, or the art of repeating oneself, has the potential to turn a serious message into silliness.
Example: This is a true fact - our printer prints faster than the competition's.
Comment: We are very glad this company is not telling a false fact!
Redundancy typically occurs because you are trying to stress a point. Usually, the word being stressed can and should stand on its own.
Example: The company's latest software program is a new innovation that will ...
Comment: If it is an innovation - it must be new!
Tip:
Avoid over-emphasizing words that already mean what they say.
